A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_URI::$config is deprecated

Filename: core/URI.php

Line Number: 101

Backtrace:

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Router::$uri is deprecated

Filename: core/Router.php

Line Number: 127

Backtrace:

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Home::$benchmark is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 8
Function: __construct

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Home::$hooks is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 8
Function: __construct

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Home::$config is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 8
Function: __construct

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Home::$log is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 8
Function: __construct

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Home::$utf8 is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 8
Function: __construct

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Home::$uri is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 8
Function: __construct

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Home::$exceptions is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 8
Function: __construct

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Home::$router is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 8
Function: __construct

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Home::$output is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 8
Function: __construct

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Home::$security is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 8
Function: __construct

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Home::$input is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 8
Function: __construct

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Home::$lang is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 8
Function: __construct

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Home::$load is deprecated

Filename: core/Controller.php

Line Number: 78

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 8
Function: __construct

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Home::$db is deprecated

Filename: core/Loader.php

Line Number: 390

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 8
Function: __construct

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_DB_mysqli_driver::$failover is deprecated

Filename: database/DB_driver.php

Line Number: 371

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 8
Function: __construct

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Home::$upload is deprecated

Filename: core/Loader.php

Line Number: 1279

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 8
Function: __construct

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Home::$email is deprecated

Filename: core/Loader.php

Line Number: 1279

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 8
Function: __construct

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Return type of CI_Session_files_driver::open($save_path, $name) should either be compatible with SessionHandlerInterface::open(string $path, string $name): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice

Filename: drivers/Session_files_driver.php

Line Number: 132

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 8
Function: __construct

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Return type of CI_Session_files_driver::close() should either be compatible with SessionHandlerInterface::close(): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice

Filename: drivers/Session_files_driver.php

Line Number: 290

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 8
Function: __construct

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Return type of CI_Session_files_driver::read($session_id) should either be compatible with SessionHandlerInterface::read(string $id): string|false, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice

Filename: drivers/Session_files_driver.php

Line Number: 164

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 8
Function: __construct

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Return type of CI_Session_files_driver::write($session_id, $session_data) should either be compatible with SessionHandlerInterface::write(string $id, string $data): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice

Filename: drivers/Session_files_driver.php

Line Number: 233

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 8
Function: __construct

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Return type of CI_Session_files_driver::destroy($session_id) should either be compatible with SessionHandlerInterface::destroy(string $id): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice

Filename: drivers/Session_files_driver.php

Line Number: 313

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 8
Function: __construct

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Return type of CI_Session_files_driver::gc($maxlifetime) should either be compatible with SessionHandlerInterface::gc(int $max_lifetime): int|false, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice

Filename: drivers/Session_files_driver.php

Line Number: 354

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 8
Function: __construct

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: ini_set(): Session ini settings cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 284

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 8
Function: __construct

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: session_set_cookie_params(): Session cookie parameters cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 291

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 8
Function: __construct

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: ini_set(): Session ini settings cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 306

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 8
Function: __construct

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: ini_set(): Session ini settings cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 316

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 8
Function: __construct

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: ini_set(): Session ini settings cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 317

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 8
Function: __construct

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: ini_set(): Session ini settings cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 318

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 8
Function: __construct

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: ini_set(): Session ini settings cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 319

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 8
Function: __construct

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: ini_set(): Session ini settings cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 377

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 8
Function: __construct

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: session_set_save_handler(): Session save handler cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 110

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 8
Function: __construct

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: session_start(): Session cannot be started after headers have already been sent

Filename: Session/Session.php

Line Number: 143

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 8
Function: __construct

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Home::$session is deprecated

Filename: core/Loader.php

Line Number: 1279

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 8
Function: __construct

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Home::$form_validation is deprecated

Filename: core/Loader.php

Line Number: 1279

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 8
Function: __construct

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Common_model::$prefix is deprecated

Filename: models/Common_model.php

Line Number: 8

Backtrace:

File: /home1/hotspec/public_html/application/models/Common_model.php
Line: 8
Function: _error_handler

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 9
Function: model

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Common_model::$userTbl is deprecated

Filename: models/Common_model.php

Line Number: 9

Backtrace:

File: /home1/hotspec/public_html/application/models/Common_model.php
Line: 9
Function: _error_handler

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 9
Function: model

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Common_model::$loginTbl is deprecated

Filename: models/Common_model.php

Line Number: 10

Backtrace:

File: /home1/hotspec/public_html/application/models/Common_model.php
Line: 10
Function: _error_handler

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 9
Function: model

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Common_model::$programorderitemsTbl is deprecated

Filename: models/Common_model.php

Line Number: 11

Backtrace:

File: /home1/hotspec/public_html/application/models/Common_model.php
Line: 11
Function: _error_handler

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 9
Function: model

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Common_model::$manageconsultantTbl is deprecated

Filename: models/Common_model.php

Line Number: 12

Backtrace:

File: /home1/hotspec/public_html/application/models/Common_model.php
Line: 12
Function: _error_handler

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 9
Function: model

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Home::$common is deprecated

Filename: core/Loader.php

Line Number: 353

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 9
Function: model

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Setting_model::$prefix is deprecated

Filename: models/Setting_model.php

Line Number: 8

Backtrace:

File: /home1/hotspec/public_html/application/models/Setting_model.php
Line: 8
Function: _error_handler

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 10
Function: model

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Home::$Setting_model is deprecated

Filename: core/Loader.php

Line Number: 353

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 10
Function: model

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$benchmark is deprecated

Filename: core/Loader.php

Line Number: 925

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 312
Function: view

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$hooks is deprecated

Filename: core/Loader.php

Line Number: 925

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 312
Function: view

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$config is deprecated

Filename: core/Loader.php

Line Number: 925

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 312
Function: view

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$log is deprecated

Filename: core/Loader.php

Line Number: 925

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 312
Function: view

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$utf8 is deprecated

Filename: core/Loader.php

Line Number: 925

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 312
Function: view

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$uri is deprecated

Filename: core/Loader.php

Line Number: 925

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 312
Function: view

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$exceptions is deprecated

Filename: core/Loader.php

Line Number: 925

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 312
Function: view

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$router is deprecated

Filename: core/Loader.php

Line Number: 925

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 312
Function: view

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$output is deprecated

Filename: core/Loader.php

Line Number: 925

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 312
Function: view

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$security is deprecated

Filename: core/Loader.php

Line Number: 925

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 312
Function: view

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$input is deprecated

Filename: core/Loader.php

Line Number: 925

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 312
Function: view

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$lang is deprecated

Filename: core/Loader.php

Line Number: 925

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 312
Function: view

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$load is deprecated

Filename: core/Loader.php

Line Number: 925

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 312
Function: view

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$db is deprecated

Filename: core/Loader.php

Line Number: 925

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 312
Function: view

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$upload is deprecated

Filename: core/Loader.php

Line Number: 925

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 312
Function: view

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$email is deprecated

Filename: core/Loader.php

Line Number: 925

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 312
Function: view

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$session is deprecated

Filename: core/Loader.php

Line Number: 925

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 312
Function: view

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$form_validation is deprecated

Filename: core/Loader.php

Line Number: 925

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 312
Function: view

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$common is deprecated

Filename: core/Loader.php

Line Number: 925

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 312
Function: view

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$Setting_model is deprecated

Filename: core/Loader.php

Line Number: 925

Backtrace:

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 312
Function: view

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$Blog_model is deprecated

Filename: core/Loader.php

Line Number: 925

Backtrace:

File: /home1/hotspec/public_html/application/views/template.php
Line: 4
Function: view

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 312
Function: view

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

HotSpec Group

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Blog_model::$prefix is deprecated

Filename: models/Blog_model.php

Line Number: 8

Backtrace:

File: /home1/hotspec/public_html/application/models/Blog_model.php
Line: 8
Function: _error_handler

File: /home1/hotspec/public_html/application/helpers/common_helper.php
Line: 57
Function: model

File: /home1/hotspec/public_html/application/views/blogdetail.php
Line: 40
Function: getBlogComment

File: /home1/hotspec/public_html/application/views/template.php
Line: 3
Function: view

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 312
Function: view

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Home::$Blog_model is deprecated

Filename: core/Loader.php

Line Number: 353

Backtrace:

File: /home1/hotspec/public_html/application/helpers/common_helper.php
Line: 57
Function: model

File: /home1/hotspec/public_html/application/views/blogdetail.php
Line: 40
Function: getBlogComment

File: /home1/hotspec/public_html/application/views/template.php
Line: 3
Function: view

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 312
Function: view

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

10 Ways of Adapting Your Marketing Strategy in a Crisis
1 comments
17109 views

In the wake of COVID-19, businesses have been affected across almost every vertical. With many brands unsure of where to turn amid the crisis, we are reminded of how important it is to have flexibility within our marketing strategies. While these strategies can be planned up to a year in advance, many efforts are no longer applicable due to the various restrictions that consumers are facing. 

It’s in times like these when you need to adjust your marketing strategies.

How to adapt your marketing strategy 

Consumers are feeling uneasy. So the best thing you can do is try and provide them with some peace of mind, and remind them that we are all in this together. Learn more about how to be available for your consumers with these 10 strategies.

1. Reevaluate your company core values

When was the last time you took a deeper look at your company mission? Whether it has been over a year or various new members have joined your team, now is the perfect opportunity to consider what values lead and drive your business to success. 

Encourage your employees to take some time to think about the morals and practices that make your organisation so unique. Once you have established your updated core values, you can create graphics and share them on your social channels, which will remind people of the reasons they enjoy being your customer.

2. Foster transparency

One of the best ways to maintain trust with your audience is by fostering open, honest communication. By keeping your customers in the loop about a crisis that your company is facing, you are able to strengthen the bond with your audience. This also adds a personal touch to your brand and reminds your consumers that your company is composed of empathetic humans facing similar struggles. 

Continue to provide product availability updates when possible so they are aware of what is in stock and what will be available in the near future. Also, consider making an official statement explaining how you are keeping your employees and customers safe while under quarantine. This leaves your audience with little to wonder about how you are handling the pandemic.

3. Ask for consumer feedback 

Another strategy we have seen brands practicing is asking their followers which type of content they are interested in seeing. While it is not an ideal time to promote your products, there are many other types of content that will engage your followers. 

Publicly poll your fans on social media platforms, such as Instagram, Twitter, and Facebook, to ask them what content they are interested in right now. This may include positive quotes, scenic photos, and memes to offer a good laugh — all of which are very popular at this time. This strategy shift is effective because it allows followers to provide their input on favorable content. It also shows that the brand genuinely cares about creating content that their audience is interested in.

But it’s not enough to just ask your customers for feedback, you also need to respond when your customers reach out to you. Stay in touch with your audience and show them that you are always there for support. By interacting with your consumers, you create a special connection that they will always remember because it shows how much you value the relationship. 

4. Alter your brand messaging

While it is unsuitable to promote gatherings, traveling, and in-store shopping, you can change your brand positioning. Right now, you should be reminding consumers that even though the situation has changed, you are still there for them. 

Offer content that reflects their new lifestyle routines. These trends include fun activities at home for the family, productive behaviours to practice while under quarantine, and positive affirmations that the world will get through this together. This will leave a lasting impression on your consumers that they will remember when they are ready to purchase. 

Also, consider highlighting eCommerce capabilities that you have available while offering free shipping. This will encourage them to purchase your products while staying safely at home. Keep your customers in the loop on any delays that may interfere with product shipments, while addressing how your warehouses are following CDC guidelines.

5. Develop timely pitch angles

Get creative with your pitches by including messaging about staying home. Think about how your products can provide value or a solution to readers who are staying indoors. The best way to grab media attention is with timely, unique messaging that will compel them to include your brand in editorial opportunities. 

Quarantine crafting, learning a new skill, recipes for the family, and at-home workouts are among the top trends the media is writing about. If you have a product that can fit similar themes, go ahead and pitch away! If your products aren’t necessarily tied to these specific themes, be considerate in reaching out to the media as their focus has changed.

6. Create an evergreen content library

Evergreen content is imagery, blog posts, and other forms of content that can be used throughout the year. Take inventory on the content your audience loved in the past and repurpose it for the future. This strategy is excellent for local businesses that may be closed right now, making content creation difficult. While your customers may not be able to visit you in-store, sharing this repurposed content will remind them of all the reasons they enjoy being your customers.

Remember, as you grow your content library, the position of your brand changes throughout the year based on seasonality and the nature of your product or service. In normal circumstances, many companies would focus on promoting unity amongst family and friends, holiday celebrations, event promotion, and more. 

It is important to recognise how your brand positioning may change amidst current events and certain restrictions consumers are facing. Focus on creating content that your consumers can enjoy while staying home and highlight any eCommerce capabilities you have available.

7. Improve SEO and user experience

According to a recent study, web browsing is up 70%. Understanding how your website performs on search engines is crucial to brand success. Are potential customers able to easily find your brand? How are you ranking on Google? 

Knowing your search rank on the most popular search engine, claiming 93% of all organic search visits in the US, is extremely important. Use this time to optimize your website and improve the consumer experience. Research keywords to ensure they are relevant for what your customers are searching for. If you haven’t updated your website design in years, now is the time! There are so many unique web design capabilities available now that will help you stand out amongst your competitors. Investing the time in this strategy now will make all the difference when consumers return to buying mode. 

8. Revamp your email marketing strategy

Have you been putting email marketing off while focusing on other efforts? Now is the perfect time to introduce a welcome and abandoned cart campaign. In fact, 59% of marketers say email is their biggest source of ROI. 

It is important to recognise that your goal is not to push sales but to strive to entertain or add value for your audience. This will provide a proper introduction to your brand with potential customers. They will become more familiar with your company, and in the future, maybe more likely to purchase your products over a competitor. Begin testing various subject lines, call to actions, and templates to see what is effective, which will provide you with valuable intel that you can use throughout the year.

9. Modify your ad strategy

Facebook has reported a 70% increase in usage across all apps during the month of March 2020, proving that this is an optimal time to reach your target audience. If you had planned to promote an upcoming event or product launch in your initial strategy, consider changing your call to action to something more appropriate for the time being, such as promoting your product availability online. 

Continue momentum with your ad strategy by incorporating various call-to-actions, including "Shop Online,” "Free Delivery,” or "Same Day Shipping.” These CTAs allow consumers to continue to purchase your products with an added benefit. In addition, consider shifting your metrics to engagement as opposed to conversions. While ROI is usually a top priority, engaging with your target audience is one of the most powerful things your ads can do.

10. Host virtual events

If your event has been canceled or postponed, there is an opportunity for you to promote a virtual event instead! Software for video conferencing and webinar technology is rising in popularity. Consider hosting your event virtually and connecting with your audience on social media. Incorporate virtual event hashtags on Twitter to encourage the conversation surrounding your event to provide them with a similar experience that they had been looking forward to.

Pivoting your strategy

Apply these tips to shift your marketing strategy now and focus on the elements that must be flexible when planning for the future. Now that you understand how to shift your strategy, for the time being, keep these tips in mind when planning for the future. 

This pandemic has led us to reevaluate how we create our strategies, putting a large emphasis on the importance of flexibility. We know now more than ever, life rarely goes as planned. Be prepared for the unexpected and design an adaptable strategy that can change course at any time.

Published : 09-08-2020 12:35

Author : Joe Oginni

Profile Avatar
Ravikant Gupta 4 years ago

sfgfsgsgsd.

Leave a Reply

Your email address will not be published. Required fields are marked*

A PHP Error was encountered

Severity: Warning

Message: Undefined array key "search"

Filename: views/blogdetail.php

Line Number: 196

Backtrace:

File: /home1/hotspec/public_html/application/views/blogdetail.php
Line: 196
Function: _error_handler

File: /home1/hotspec/public_html/application/views/template.php
Line: 3
Function: view

File: /home1/hotspec/public_html/application/controllers/Home.php
Line: 312
Function: view

File: /home1/hotspec/public_html/index.php
Line: 325
Function: require_once

" class="form-control" placeholder="Enter your search content">

font resize

Background contrast change

A
A
A